How it works UNICORN ATTACK SIMULATION
Take two forces that oppose each other and simulate a collision.
Practical is boring, disruptive is crazy. Mix both to profit.
Why should you work with us?
- We always tell the truth, even if it hurts.
- Our ideas are scarily single-minded.
- We can build a world-class brand in a third world country.
- The ability to crash corporate and start-up mindset together.
- Pay us for outcomes, not outputs.
For start-ups. Market Fit. Brand. Design. Investment advisory. Provocative ideas to get some free press.
For established brands. Digital Disneyland. New profit models. Organization design to shake things up.
For corporations. A strategic drill where we mock-up a venture that will either kill you or make you rich.
Investing time and cash. Taking profit share or equity of projects we believe in.
Analyse Practical vs. Simulate Disruption Problem is understood <- -> Problem not well understood Existing market <- -> New market Innovation improves performance <- -> Innovation is game changing Customer believes <- -> Customer doesn't know Market is predictable <- -> Market is unpredictable