Practical Disruption Company MIX BORING WITH CRAZY TO CREATE NEW VALUE. 

unicorn attacks
Hunting in London, Prague, Amsterdam and San Francisco.

How it works UNICORN ATTACK SIMULATION

Take two forces that oppose each other and simulate a collision.

unicorn
  • Practical is boring, disruptive is crazy. Mix both to profit.

  • Why should you work with us?
    1. We always tell the truth, even if it hurts.
    2. Our ideas are scarily single-minded. 
    3. We can build a world-class brand in a third world country. 
    4. The ability to crash corporate and start-up mindset together.  
    5. Pay us for outcomes, not outputs. 
  • Unicorn Attack Simulation

     

    Deploy a practical disruption unit.
    Two opposing minds going deep into the past, present and future opportunities of your business. 


    Sniff & Scan
    Internal scan. Teams. Assets. Ideas. Threaths. Budgets. External scan. Trends. Start-ups. Competition. 


    Proposition Design
    A hypothesis for a new product, service or venture. Pressure test. Sell internaly. Raise cash if possible.  


    Venture Launch
    Find external talent. Select internal talent. Choose the CEO. Launch to the market. 

  • Our playground
    Analyse Practical vs. Simulate Disruption
    Problem is understood <- -> Problem not well understood 
    Existing market <- -> New market 
    Innovation improves performance <- -> Innovation is game changing
    Customer believes  <- -> Customer doesn't know 
    Market is predictable <- -> Market is unpredictable

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