Practical Disruption Company MIX BORING WITH CRAZY TO CREATE NEW VALUE. 

unicorn attacks
Hunting in London, Prague, Amsterdam and San Francisco.

How it works UNICORN ATTACK SIMULATION

Take two forces that oppose each other and simulate a collision.

unicorn
  • Practical is boring, disruptive is crazy. Mix both to profit.

  • Who we can help
    1. Pre-launch businesses. In need of critical business skills and capital. 
    2. Early-stage brands. In need of marketing expertise to keep growing. 
    3. Established brands. In need of a strategic and creative push.
    4. Private Equity Firms. In need of turning around or growing a company. 
    5. Investment firms. In need of diligence work on a prospective brand
  • Services

     

    Value Proposition Design
    Defining how a business should think and do to create the most value for customers and shareholders.


    Attention Strategy
    Provocative ideas to cut through the current media circus and engage relevant audiences. 


    Unicorn Attack Simulation
    A strategic drill where we mock-up a venture that will either kill you or make you rich. 


    Tactical Investments
    Investing time and cash. Taking profit share or equity of projects we believe in.

  • Our playground
    Analyse Practical vs. Simulate Disruption
    Problem is understood <- -> Problem not well understood 
    Existing market <- -> New market 
    Innovation improves performance <- -> Innovation is game changing
    Customer believes  <- -> Customer doesn't know 
    Market is predictable <- -> Market is unpredictable

Back to Top