Practical Disruption Company MIX BORING WITH CRAZY TO CREATE NEW VALUE. 

unicorn attacks
Hunting in London, Prague, Amsterdam and San Francisco.

How it works UNICORN ATTACK SIMULATION

Take two forces that oppose each other and simulate a collision.

unicorn
  • Practical is boring, disruptive is crazy. Mix both to profit.

  • Why should you work with us?
    1. We always tell the truth, even if it hurts.
    2. Our ideas are scarily single-minded. 
    3. We can build a world-class brand in a third world country. 
    4. The ability to crash corporate and start-up mindset together.  
    5. Pay us for outcomes, not outputs. 
  • Services

     

    Starter
    For start-ups. Market Fit. Brand. Design. Investment advisory. Provocative ideas to get some free press. 


    Upgrade 
    For established brands. Digital Disneyland. New profit models. Organization design to shake things up. 


    Simulation
    For corporations. A strategic drill where we mock-up a venture that will either kill you or make you rich. 


    Investment
    Investing time and cash. Taking profit share or equity of projects we believe in.

  • Our playground
    Analyse Practical vs. Simulate Disruption
    Problem is understood <- -> Problem not well understood 
    Existing market <- -> New market 
    Innovation improves performance <- -> Innovation is game changing
    Customer believes  <- -> Customer doesn't know 
    Market is predictable <- -> Market is unpredictable

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